HBO Latino / Xbox
Summer 2012 - Fall 2013
These tabs was designed to promote a wide variaty of HBO shows and programming featured in the last quarter of 2012 through the second quarter of 2013. There goal was to highlight major upcoming programming available on both HBO and HBO Latino, as well as give viewers a place to watch clips of featured movies and learn more about upcoming shows.
I built and designed this tab using the Buddy Media Suite, a social media monitoring and marketing tool. As part of the campaign, I also created a desktop, mobile and tablet version of this tab, allowing the content to reach a wider range of viewers. Estrenos Latinos was also implemented on participating affiliates’ Facebook tabs (such as Verizon Fios and Dish Latino) and included offers to sign up or try HBO Latino in their homes.